April 27th, 2010

About the Merger

IRI Commerce and Technology Inc.
1-38-1 Chuo, Nakano-ku
Tokyo, JAPAN

President & CEO: Hiroshi Miyakawa

We hereby announce that at a special meeting of the shareholders of IRI Commerce & Technology Inc. (abbreviated below as IRI-C&T) held on 27 April 2010, it was agreed that IRI-C&T would complete a merger with its wholly-owned subsidiary IID Inc. (HQ: Tokyo - President & CEO: Hiroshi Miyakawa) on 1 June 2010. It was also decided to change the company name from IRI Commerce and Technology Inc. to IID Inc.

(1) Purpose of the Merger and Name Change
IRI-C&T has developed a variety of web-related operations and services, including media, system, e-commerce, and mobile phone content services. Similarly, IID’s marketing research has developed in tandem with these businesses.

Merging with IID at this time will allow us to remove restrictions inherent to existing as separate business entities, to unify the resources and expertise of both companies, and to expand the scope of our business beyond its current framework, as a next-generation marketing company.

From its origins as a subsidiary of Nissan Motors, IID boasts a 20-year history, with an exceptionally well-established name, and the support of everyone in the marketing research industry. Changing our name to IID Inc. at this point is a decision to inherit those established brands and clients as assets. Into the future, our goal is to further expand and improve our customer services, and maximize our value as a business.

(2) Summary of the Merger
i) The Merger Process
Under the terms of the merger agreement, IRI Commerce & Technology Inc. will continue to exist as a business entity, and IID Inc. will cease to exist.
However, the company will be renamed from IRI Commerce & Technology Inc. to IID Inc.

ii) The Merger Schedule
Apr. 27, 2010: Merger agreement accepted by shareholders
Apr. 27, 2010: Merger agreement signing
Jun. 1, 2010: Merger effective date
Jun. 1, 2010: Company name change

iii) Issue and Allocation of Stock for the Merger
As all shares of IID Inc. stock are to be held by IRI-C&T, no new shares will be issued.

(3) The Post-Merger Company

• Name: IID Incorporated
• Services: Media / Systems / E-commerce / Mobile Phone Contents / Research
• Offices:
  Head Office : 1-38-1 Chuo, Nakano-ku Tokyo, JAPAN
  Roppongi Office : 3-16-35 Roppongi, Minato-ku Tokyo, JAPAN
• Management Team :
  Chairman of the Board of Directors : Hiroshi Fujiwara (President/CEO, Internet Research Institute, Inc.)
  President/CEO: Hiroshi Miyakawa
• Board:
  Daizo Kugi
  Masahiko Nakajima
  Shuhei Mitome
  Toru Suda
  Hiroki Owada (Director, BroadBand Tower, Inc.)
  Atsuo Yoshida (CFO, Internet Research Institute, Inc.)
• Auditors:
  Hidehiko Suzuki (General Affairs Manager, Internet Research Institute, Inc.)
  Tomo Okada
• Capital: 595,025,000 yen (Capital reserves: 629,675,000 yen)
• Employees: 108
• Fiscal year: July 1 – June 30
• Stock ownership: IRI Inc. (71.0%) / Sumitomo Corp. (3.6%) / Management (15.7%) / Other (9.7%)

Contact for inquiries regarding this issue:
Mr. Kugi / Hashimoto
Administrative Department
IRI Commerce & Technology Inc.