Service Outline

In addition to proposing the best possible research and analytical methods for addressing your marketing needs, we offer support, in accordance with your demands, at every stage of the project, from planning and design to fieldwork, analysis, and recommendations for future activities.

Solutions

• Understanding current market conditions
  • Study on purchase trends

    For gaining an accurate understanding of basic market information on purchase behavior, purchase criteria, likelihood of switch, etc.

  • Study on usage status

    For gaining quantitative information applicable to the entire market, or specific qualitative information, on actual post-purchase usage

• Understanding current market conditions
  • Research on lifestyle /social trends

    For understanding the changes and trends in the social and living environment of consumers, and exploring future trends

  • Needs exploration study

    For exploring widely, or deeply, what consumers' real needs are

  • New product concept development support

    For providing a variety of brainstorming ideas for creating a new product concept

  • Market segmentation/targeting

    For conducting the research and analysis necessary to achieve appropriate market segmentation and targeting for a new product under development

• Evaluation of new product/service (prior to market launch)
  • Market acceptance evaluation

    For evaluating whether or not the market will accept the concept, design, features, and/or effects of a new product, before it goes on the market

  • Price appropriateness assessment

    For evaluating whether or not the market will accept the price of a new product, before it goes on the market

  • Pre-launch evaluation of media content
• Evaluation of existing product/service (after market launch)
  • Initial response study/Non-buyer study

    For understanding the initial response immediately after the launch of a new product, and analyzing non-buyers of the product

  • Product evaluation/Customer satisfaction study

    For understanding the level of satisfaction with a product/service, analyzing customer satisfaction, seeing changes over time, etc.

  • Post-launch evaluation of media content/Advertising efficacy measurement
  • Brand image evaluation

    For research analysis on how a corporate brand or product/service brand is evaluated in comparison to other brands, over time, etc.

  • Event evaluation

    For evaluating and analyzing the efficacy of exhibitions or other promotional events from the standpoint of visitors

• Other
  • Design-Related Research Solutions
    • Design-Related Research
  • Usability/Human-Centered Design
    • Usability/Human-Centered Design
  • Internet Research in Japan
    • Japan Panel
  • Overseas Marketing Research
    • Global Research Services/InterfaceASIA
    • Global Access Panel
  • Provision of External Data
    • Actual Fuel Economy Analytics

Achievements

• Study on purchase trends
  Automobiles, telecommunications networks, telecommunications equipment, etc.
• Study on usage status
  Automobiles, telecommunications networks, telecommunications equipment, general consumer goods, etc.
• Research on lifestyle/social trends, etc.
  Automobiles
• Needs exploration study
  Automobiles, telecommunications networks, telecommunications equipment, general consumer goods, railway companies, etc.
• New product concept development support
  Automobiles, telecommunications networks, telecommunications equipment, etc.
• Market segmentation/targeting
  Automobiles, telecommunications networks, telecommunications equipment, etc.
• Market acceptance evaluation
  Automobiles, telecommunications networks, telecommunications equipment, food products, etc.
• Price appropriateness assessment
  Automobiles, telecommunications networks, telecommunications equipment, etc.
• Evaluation of media content/Advertising efficacy measurement
  Automobiles, advertising agencies, movie distribution companies, publishers, etc.
• Initial response study/Non-buyer study
  Automobiles, auto-related equipment, telecommunications networks, etc.
• Product evaluation/Customer satisfaction study
  Automobiles, auto-related equipment, telecommunications equipment, airline companies, broadcasting companies, etc.
• Brand image evaluation
  Automobiles, auto-related equipment, telecommunications equipment, telecommunications networks, etc.
• Event evaluation
  Automobiles, telecommunications equipment, etc.