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Outline
Response is an integrated automotive news sites. Our approach is to understand all aspects of today’s cars from the product, business, and market standpoints, and help create added-value in IT, design, and the environment.
- Response began in October 1999
- 28 million page views per month
- 2,500,000 unique users
- 110,000 registered Response members
- News feeds to help understand the car of today
- Our “Top Interview” series gives you the keys to understand the news, and others like “Car Multimedia Insider” and “Designer’s Talk” pin down the key industry players that use technology to enhance the latest cars.
- A wealth of exclusive information
- One of the highlights is the wealth of exclusive information Response gets from the experts, candid conversations and suggestions you won’t find anywhere else.
- Drivers support
- We support drivers with the gasoline and fuel efficiency information that they concern.
Special Features

Since its inception, the “Top Interview” series has invited top automotive makers to talk about their vision of the industry. This gives the keys to understanding the news.
Business model
- Providing news articles
- Distribution through: Yahoo!JAPAN, livedoor, msn, goo, TOYOTA, carview.co.jp, au one, kurumaerabi.com, Goo-net, cybozu.net, GAZOO.com, TAM, Mobage-town, bikecompare.com
- Selling advertising space
- Listing business
- Creating contents with sponsors, and sending them to users
Contents
Articles on new car models, business, society, technology, sports & entertainment, eco-cars, test drives, and more...
User demographics



