Outline
Through continuous direct contact with mobile phone users, we’ve developed a “cute, cool, fun” concept.
Mobile phone content services
Playtoys whose appearance you can change
Since November 2006, we’ve offered Playtoys you can change the appearance of on a docomo official site.
We provide a highly popular kisekae (skinning) tool that lets you customize the display of your mobile phone.
Highly praised by many users for its design, you can use it indefinitely.
Play with characters, choose illustrations, make original designs.
Target needs, discover trends, decide which characters and illustrations to play with from around the world, negotiate licenses.
Even if after targeting needs, you still don’t have an image, you can make your own.
